{"id":7116,"date":"2021-04-13T11:14:10","date_gmt":"2021-04-13T11:14:10","guid":{"rendered":"https:\/\/invoice.ng\/blog\/?p=7116"},"modified":"2021-04-13T11:39:33","modified_gmt":"2021-04-13T11:39:33","slug":"7-ways-to-generate-leads-from-your-blog","status":"publish","type":"post","link":"https:\/\/invoice.ng\/blog\/7-ways-to-generate-leads-from-your-blog\/","title":{"rendered":"7 Ways To Generate Leads From Your Blog"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/invoice.ng\/blog\/why-small-business-needs-to-blog\/\" target=\"_blank\">Blogging<\/a> is popular among companies now and has become one of the best ways to generate leads. <\/span><span style=\"font-weight: 400;\">\u00a0By publishing valuable content on your blog, you become a resource and an authority in your field.\u00a0<\/span><span style=\"font-weight: 400;\">With the authority, you can then raise the bar and turn your audience into valuable customers. You can achieve this by capturing your audience, calling them to action, and converting blog traffic to sales.\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to statistics, companies that utilize blogging as a marketing means generate <a href=\"https:\/\/www.techclient.com\/blogging-statistics\/\" target=\"_blank\">67% more leads<\/a> than those who don\u2019t. So, why not tap into this and build a better customer network and garner more sales for your business? You will find in this article, the\u00a0<\/span>7 different and unique ways for companies and entrepreneurs to generate leads from their blogs.<\/p>\n<h2>1. Sprinkle call-to-action within your blog posts<\/h2>\n<p><span style=\"font-weight: 400;\">A call-to-action (CTA) is a simple and easy way to convert blog traffic into leads. A CTA is usually an offer that includes useful content for your readers. It can be a link to an eBook, webinar, social media page, free assessment sheet such that once clicked, readers can fill out their information and receive their offer. A CTA can be as simple as a link to help your reader share your content through their social media pages, email, or other sources.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The aim is to get your visitors to take relevant action; sign up for a newsletter, install an app, subscribe, download, read another post, contact you, etc. All these can significantly increase your contact base, so you can present readers with new offers and updates on things they have shown interest in.\u00a0<\/span><span style=\"font-weight: 400;\">Each time you put out a blog post without a compelling CTA, you lose a likely customer. You have to move beyond customer awareness and engagement to lead generation and ultimately to sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The CTA must be as relevant to the topic of the post as possible. For example, in this post about how to generate leads from your blog, a relevant CTA can be a link to an eBook about lead generation.\u00a0To make the most of CTA, you can include CTA buttons on several locations on your site, but you don&#8217;t have to make the page crowded and use them all.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">At the top of the page\u00a0\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">At the end of blog posts,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the sidebar<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Within the post itself, as in-text links.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As a scrolling, sliding, or floating pop up<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As a full-screen overlay<\/span><\/li>\n<\/ul>\n<blockquote><p>Also Read:\u00a0<a href=\"https:\/\/invoice.ng\/blog\/lead-generation-tools-for-businesses\/\" target=\"_blank\" rel=\"bookmark\">Lead Generation: 10 Tools For Generating New Business Leads<\/a><\/p><\/blockquote>\n<h2>2. Leverage opt-in pop-ups on your blog<\/h2>\n<p><span style=\"font-weight: 400;\">You might be thinking that pop-ups are a nuisance and not many people like seeing them appear when they are reading a post.\u00a0<\/span><span style=\"font-weight: 400;\">But the right pop-ups at the right time can double your list.\u00a0<\/span><span style=\"font-weight: 400;\">Opt-in pop-ups are easy to set up and rarely ignored by readers. They force readers to make a yes or no decision to subscribe to your list.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key to avoiding the interruptions readers experience with pop-ups is to write great content readers can relate to and then control the timing of the pop-ups.\u00a0<\/span><span style=\"font-weight: 400;\">People tend to be irritated if they are enjoying a read, and then pop-ups appear. The two ways you can use opt-in pop-ups are as simple and bribed opt-ins. The difference is that you are putting out an offer or incentive for your reader to click the sign-up button in the latter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0This is more effective, especially when the incentive provides a solution to the reader&#8217;s problem and consistent with your overall message.\u00a0<\/span><span style=\"font-weight: 400;\">As important as timing is, it is not the only consideration in using pop-ups efficiently. Using advanced pop-up technologies, you can trigger pop-ups based on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Time on page or site<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When a user is about to exit your page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Based on the number of pages viewed<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click to trigger pop-ups.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Readers past behaviour<\/span><\/li>\n<\/ul>\n<h2>3. Offer content upgrades<\/h2>\n<p><span style=\"font-weight: 400;\">As a business owner, your goal for blogging should not just be about readers but customers. Your blog can be the first step in a reader\u2019s journey towards becoming your customer. You can do this by utilizing content upgrades.\u00a0<\/span><span style=\"font-weight: 400;\">A content upgrade is extra content that your readers get as a bonus offer in exchange for their email addresses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It serves as a lead magnet or marketing offers about the blog post the reader is reading. It is even considered to be the single most effective way to generate leads.\u00a0<\/span><span style=\"font-weight: 400;\">Content upgrade offers additional value to readers about what they are currently reading. For example, in a blog post about <\/span><a href=\"https:\/\/invoice.ng\" target=\"_blank\"><span style=\"font-weight: 400;\">setting up an online invoice<\/span><\/a><span style=\"font-weight: 400;\">, a content upgrade can be a PDF guide or an exclusive video that shows your reader how to do it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another popular content upgrade is to <\/span><a href=\"https:\/\/www.founderjar.com\/what-is-a-webinar\/\" target=\"_blank\"><span style=\"font-weight: 400;\">host a webinar<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0 Webinar is fast growing and has been proven to generate more leads compared to other forms of marketing.\u00a0<\/span><span style=\"font-weight: 400;\">Other things you can use for content upgrades are; worksheets, templates, ebooks, checklists, organizers, and the list goes on.\u00a0<\/span><span style=\"font-weight: 400;\">When creating content upgrades, it is crucial to align them to the interest of your readers. Help them solve a problem or educate them about specific steps to take in achieving something.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a checklist of qualities of a valuable content upgrade:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Address a pressing pain point of your audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Relevant to your post as much as possible<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide an easy guide your readers can follow to get an immediate result.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inspire readers curiosity<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reward readers who provide information such as email with what others don\u2019t get.\u00a0<\/span><\/li>\n<\/ul>\n<blockquote><p>Also Read:\u00a0<a href=\"https:\/\/invoice.ng\/blog\/reasons-to-prioritize-content-marketing\/\" target=\"_blank\" rel=\"bookmark\">4 Reasons To Make Content Marketing Your #1 Marketing Priority<\/a><\/p><\/blockquote>\n<h2>4. Guest blog on other blogs<\/h2>\n<p><span style=\"font-weight: 400;\">Writing as a guest blogger in other <\/span><a href=\"https:\/\/invoice.ng\/blog\/submit-guest-post\/\" target=\"_blank\"><span style=\"font-weight: 400;\">industry-related blogs<\/span><\/a><span style=\"font-weight: 400;\"> or business niches presents you as an authority figure in your industry.\u00a0<\/span><span style=\"font-weight: 400;\">Since people inherently trust authority figures, you can become a resource person within your industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By writing a guest post for an authoritative blog, you are positioning yourself as an expert in your field. People will trust you and, in turn, your product or service. Consequently, you get more traffic on your page, which you can then convert to leads and a means of generating more sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Guest blogging can also help you increase awareness for your brand, products, or services. You get to create links to your site, improve SEO rankings, and drive more traffic to your page.\u00a0<\/span><span style=\"font-weight: 400;\">The following tips will help you maximize guest blogging for lead generation:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write great <\/span><span style=\"font-weight: 400;\">guest post outreach emails<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose a relevant topic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose the right site<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write great and engaging content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create appropriate links<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promote your content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make full use of the bio section<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Track your success\u00a0<\/span><\/li>\n<\/ul>\n<h2>5. Display social proof<\/h2>\n<p><span style=\"font-weight: 400;\">By demonstrating that your product is already widely accepted, you can earn the trust of new visitors to your page.\u00a0<\/span><span style=\"font-weight: 400;\">Many a time, all the convincing a visitor needs to subscribe to your newsletter or make a purchase are testimonials and reviews from other similar customers. You should make the most of this.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utilizing social proofs to generate leads is based on the common notion of safety in numbers. As humans, we are usually sceptical of what people tell us about themselves.\u00a0<\/span><span style=\"font-weight: 400;\">But when others affirm the qualities of a person or the products he offers, we tend to trust and take the right action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social proofs help you build trust, <\/span><span style=\"font-weight: 400;\">add to your credibility<\/span><span style=\"font-weight: 400;\">, and simplify customers&#8217; buying decisions.\u00a0<\/span><span style=\"font-weight: 400;\">Although the list is not exhaustive, you can use the following social proof markers on your blog. Place them on strategic pages on your blog where visitors can easily see them, and you can watch your sales grow in leaps and bounds.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media following<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Testimonials<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rating and Reviews<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Certification badges<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clients or companies you have worked with<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subscription numbers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Celebrity endorsement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Media mentions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Experts stamp of approval<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Business credentials<\/span><\/li>\n<\/ul>\n<h2>6. Have multiple landing pages<\/h2>\n<p><span style=\"font-weight: 400;\">Another fantastic method on how to generate leads for your business is using well-optimized, highly targeted landing pages.\u00a0<\/span><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/khrisdigital.com\/sales-funnel-statistics\/\" target=\"_blank\"><span style=\"font-weight: 400;\">statistics<\/span><\/a><span style=\"font-weight: 400;\">, companies with 30 or more landing pages get 7X more leads than those without.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key to generating viable leads from multiple landing pages is to ensure that each page provides specific information about your brand, contains the appropriate call-to-action, and is well optimized for all devices.\u00a0By adopting multiple landing pages on your blog, you can showcase different facets of your business and specific services you offer.\u00a0 You can then direct your audience to take several actions such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reach out to you via chat<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Buy your product<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subscribe to your newsletter or email list<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Register for an event<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make a call to you<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fill in and submit a form.<\/span><\/li>\n<\/ul>\n<blockquote><p>Also Read:\u00a0<a href=\"https:\/\/invoice.ng\/blog\/how-to-start-a-blog-in-nigeria\/\" rel=\"bookmark\">How to Start a Blog Business That Makes Money In Nigeria (in 2021)<\/a><\/p><\/blockquote>\n<h2>7. Ads retargeting<\/h2>\n<p><span style=\"font-weight: 400;\">Not all visitors to your site will complete a call to action on their first visit. Due to several reasons, a sizable number of visitors will leave without taking any lead-generating action.\u00a0<\/span><span style=\"font-weight: 400;\">Your offer may not be compelling enough then; readers may be in a hurry or miss your CTA.\u00a0<\/span><span style=\"font-weight: 400;\">With ad retargeting, you still have a chance with such readers. Each time a new visitor comes to your page, a piece of code called a pixel attached to your site drops an anonymous cookie on the reader&#8217;s browser.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This follows your audience all over the web and allows you to present ads to them again even when they do not visit your page.\u00a0<\/span><span style=\"font-weight: 400;\">This ensures that ads are only presented to people who have previously visited your page. Ads retargeting is vital in lead generation because it lets you focus your marketing and advertisement on people who are familiar with your brand and have previously shown interest.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might have also experienced this before. You will notice that some products from a site you previously visited just pop up on your Facebook or Instagram page.\u00a0<\/span><span style=\"font-weight: 400;\">That is retargeting at work. To use ad retargeting, you need the services of providers like ReTargeter, or AdRoll.\u00a0<\/span><\/p>\n<h2>Final thoughts<\/h2>\n<p>In conclusion, nothing generates more leads for you than quality content. Offer easy-to-read blog posts that your reader can use to solve their problems. Your blog should be a means to educate buyers of your product.\u00a0So, think like your buyers and write what interests them. Only then can you use the various tips in this blog post to generate leads and convert traffic to sales.<\/p>\n<h2><b>About the author<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Khris Steven is a content marketer and the founder of Khrisdigital. He blogs about sales funnels, <\/span><a href=\"https:\/\/khrisdigital.com\/best-webinar-platforms-for-small-business\/\" target=\"_blank\"><span style=\"font-weight: 400;\">webinar marketing tools<\/span><\/a><span style=\"font-weight: 400;\"> and trends, and how business owners can make more from their business by serving and impacting lives.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blogging is popular among companies now and has become one of the best ways to generate leads. \u00a0By publishing valuable content on your blog, you&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[38,20,471,40,19],"tags":[597,705,306,785,74,598,11],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 ways to generate leads from your blog, lead generation<\/title>\n<meta name=\"description\" content=\"You will find in this article, the 7 different and unique ways for companies and entrepreneurs to generate leads from their blogs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoice.ng\/blog\/7-ways-to-generate-leads-from-your-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 ways to generate leads from your blog, lead generation\" \/>\n<meta property=\"og:description\" content=\"You will find in this article, the 7 different and unique ways for companies and entrepreneurs to generate leads from their blogs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoice.ng\/blog\/7-ways-to-generate-leads-from-your-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/theinvoiceapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-13T11:14:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-13T11:39:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoice.ng\/blog\/wp-content\/uploads\/2021\/04\/generate-leads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"595\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Small Business Digest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theinvoiceapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Small Business Digest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoice.ng\/blog\/7-ways-to-generate-leads-from-your-blog\/\",\"url\":\"https:\/\/invoice.ng\/blog\/7-ways-to-generate-leads-from-your-blog\/\",\"name\":\"7 ways to generate leads from your blog, lead generation\",\"isPartOf\":{\"@id\":\"https:\/\/invoice.ng\/blog\/#website\"},\"datePublished\":\"2021-04-13T11:14:10+00:00\",\"dateModified\":\"2021-04-13T11:39:33+00:00\",\"author\":{\"@id\":\"https:\/\/invoice.ng\/blog\/#\/schema\/person\/3ed588563b91c4447611867afe318745\"},\"description\":\"You will find in this article, the 7 different and unique ways for companies and entrepreneurs to generate leads from their blogs.\",\"breadcrumb\":{\"@id\":\"https:\/\/invoice.ng\/blog\/7-ways-to-generate-leads-from-your-blog\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/invoice.ng\/blog\/7-ways-to-generate-leads-from-your-blog\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/invoice.ng\/blog\/7-ways-to-generate-leads-from-your-blog\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/invoice.ng\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 Ways To Generate Leads From Your Blog\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/invoice.ng\/blog\/#website\",\"url\":\"https:\/\/invoice.ng\/blog\/\",\"name\":\"Invoice Blog\",\"description\":\"Small Business Blog in Nigeria for Business Owners, Freelancers &amp; 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