Having a strong personal brand will impact your ability to generate more business leads, get the right partnerships and attract great talents and capital for your business. It’s the secret sauce that can make a business stand out from other businesses.
Take a second to think of celebrities you know who have a strong personal brand and have been able to build successful businesses. Richard Branson, Mark Cuban, Gary Vaynerchuk the list goes on. They all have a very clear story and a consistent brand.
Building a personal brand takes a lot of work, but if you are ready to dive in, here are four awesome ways to build a strong personal brand.
1. Speak At Events & Conferences
Speaking engagements are a great way to build authority and trust, and each successful speaking engagement can open the door to another one and generate lots of leads for your business.
Speaking at conferences or events with a similar audience to that of your industry is an effective way to spread the word about your personal brand and your company. It also helps you build your business network by connecting with other business leaders and potential customers.
Also Read: Good Branding Vs. Bad Branding. Why branding matters.
2. Freely Share Your Knowledge
It’s not enough to learn new things and keep them to yourself, you also have to share it with others in your network. You can do this by sharing videos on Youtube, or writing a short and educative post on social media.
If you want to take personal branding seriously, you can create a personal website or blog as a platform for sharing your contents (this has more SEO benefits than sharing on social media). Take the time to create high-quality contents and make sure to promote those contents on social media platforms.
3. Build Followership On Social Media
To build a great personal brand, it’s not enough to attract new followers but to keep them engaged and more interested in you. Great way to do this is by giving rewards to your followers, such as discounts or special promotions, and make sure to respond to all their comments and questions.
What matters is that you start owning your craft, and providing value to people in a public domain. Everything stems from there. Find a platform that suits your interest, and start creating the best content you possibly can.
4. Collaborate With Other Strong Brands
Your personal brand is strengthened or weakened by your connection to other brands. Build as many relationships as you can with other thought leaders within your niche. This will open so many doors for you and help grow your number of following.
Find other people who create great content and collaborate. Create content together and trade audiences. Everyone wins, everyone grows, and you’ll make some awesome connections and friends in the process.
Also Read: Tips on Getting Your New Business Off the Ground.
Conclusion
Branding on a business-level is common, but today branding is becoming just as important on a personal level. Build a brand you’re proud of identifying who you’re trying to reach, fine-tune your message, and translate it all into a brand you can be proud of.
Your personal brand should be about who you are and what you have to offer. Build a personal brand by sharing insights on your own blog, LinkedIn or contribute to publications.
Follow us on Twitter or visit our Facebook page for more resources to grow your business online.