Nigeria new tax law reform is set to take full effect on January 1, 2026, and it will significantly change how small businesses calculate, record, and report their taxes. If you run a business in Nigeria, whether as a freelancer, SME owner, online seller, or service provider, this law affects…
Marketing
79 Articles
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Invoice makes it easier to get paid online. We provide premium invoicing services that helps business owners in Nigeria get paid faster.
7 Min Read
WhatsApp has grown from being a simple messaging app to one of the most powerful marketing channels for businesses worldwide. With over 2.8 billion active users globally in 2025 and open rates that can reach 98%, it’s no surprise that companies are prioritizing WhatsApp Business marketing to connect with their…
What is Marketing Automation? Benefits and Tools
18 Min Read
18 Min Read
Marketing automation is the use of software to streamline, simplify, automate, and measure marketing tasks and workflows. It helps businesses operate more efficiently while delivering personalized customer experiences. Whether sending targeted emails, scoring leads, or managing social media posts, automation empowers marketers to focus on strategy while technology handles the…
6 Min Read
Local SEO has always been essential for businesses aiming to capture nearby customers and dominate their local markets. However, as search engine algorithms continue to evolve, it’s not enough to rely on traditional tactics alone. In 2025, cutting-edge strategies are required to stay ahead. Below are some advanced local SEO…
5 NEW Digital Marketing Strategies for 2025
3 Min Read
3 Min Read
Digital marketing is evolving faster than ever, and 2025 brings a once-in-a-generation shift in how you connect with your audience. Traditional methods are becoming less effective, as consumers prioritize authenticity, value, and real engagement over flashy ads. To stay ahead, you need to adopt these innovative digital marketing strategies already…
5 Min Read
Marketing is the backbone of any successful business. It’s how you connect with your audience, showcase your products or services, and drive sales. But with so many options available, you might wonder, What are the most effective types of marketing for your business? Therefore, in this blog, we will discuss…
4 Min Read
As the Christmas season approaches, business owners like you are gearing up for one of the most lucrative shopping periods of the year. Whether you are running an online store, a physical retail shop, or a service-based business, implementing the right holiday sales strategies can help you make the most…
6 Min Read
Creating quality content is crucial for small businesses looking to engage their audience online. However, producing professional content can be costly and time-consuming. Fortunately, there are many content creation tools for small businesses that can help streamline business processes. In this post, we will be discussing the best 10 must-have…
4 Min Read
Artificial Intelligence (AI) in video marketing refers to using AI technologies like machine learning and data analytics to enhance various aspects of video creation, distribution, and analysis. This dynamic blend of technology aims to optimize content creation processes and viewer interaction, improving marketing strategies. In Nigeria, video marketing is essential…
4 Min Read
Technological innovation catalyzes the dynamic marketing field, bringing paradigm shifts and hitherto unexplored ways to interact with a constantly changing customer base. Come along as we investigate cutting-edge technologies that have the potential to transform the marketing industry completely. The future of marketing revolved around technological development, which bring about…
4 Min Read
Want to start an exportation business in Nigeria? Or are you a small or medium-sized business owner in Nigeria with dreams of expanding your horizons beyond the local market? Well, this article is for you as you will learn here you can start your exportation business in Nigeria. Starting an…
4 Min Read
Ready to embark on your tech skills journey? Read on and let’s explore the top tech skills in Nigeria. In today’s fast-paced digital landscape, tech skills are the currency of success. Whether you’re a seasoned IT professional or just dipping your toes into the tech world, staying up-to-date with the…
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