If you’re looking for a way to make money online in Nigeria, starting a blogging business might just be the best way out.
The good thing about starting a blog is that you don’t need an expensive budget or capital. You can do it for free if you get a free hosting plan with a domain name.
Join us as we dig deep into how to start a successful blog business in Nigeria. This post will teach you great tips on how to start a blog business, set up a free blog, and monetize your blog to start making money.
What Is Blogging?
Blogging is the act of writing a post on a blog. A blog originally came from the word “weblog” or a “web log”. You can think of it as an online journal or diary, although blogs are used for much more now, like online journalism.
A blog (shortening of “weblog”) is an online journal or informational website. It is a platform where a writer or even a group of writers share their views on an individual subject.
Like most innovations on the Internet, many entrepreneurs saw a marketing potential in having a blog, and blogging took off from there. A blog can be used for marketing, and a blog can be a home business in and of itself.
How to set up your blog in 5 steps.
1. Choose a name for your blog.
The first step to setting up a blog business is choosing a good name for your blog. Choosing a name that flows with the theme or topic of your blog is important.
Three tips to consider when choosing what to blog about;
1. Blog about something you enjoy.
2. Blog about something with plenty of room for discussion.
3. Choose a niche where you can establish yourself as an authority.
Also Read: Beginners Guide To Search Engine Optimization (SEO) For Small Businesses.
2. Get a domain name and web host.
Your domain name is an important part of your blog. Also known as your URL, your domain is your address on the web. Remember that a brandable domain name is unique and stands out from the competition, while a generic domain name is usually stuffed with keywords and unmemorable.
You also need to get a web host for your blog. If you don’t have a web host, you won’t be able to make use of your domain name or set up your blog. A web host is a service provider that keeps your blog accessible on the internet for everyone. It stores your blog’s files, images, and content and displays it to visitors.
3. Choose your blogging platform.
If you want to cook, you need a kitchen. If you want to blog, you need a blogging platform. There are many blogging platforms to choose from. WordPress, Blogger, Squarespace, Wix, and Weebly are a few.
All have pros and cons, but WordPress is by far the most popular (we use WordPress for our blog), and for a good reason. It’s flexible, functional, and has a large community of users with free themes, plugins, and resources.
4. Create & launch your blog.
This step depends on which blogging platform you choose to use. If you use WordPress as your blogging platform, you must know how to install WordPress on your web hosting services.
Everyone has a different idea of how they want their blog to look. One of the great things about a WordPress blog is that you can customize your blog to fit the design and purpose you want.
Also Read: How To Make Money With Affiliate Marketing Programs In Nigeria.
5. Write & publish your first post.
Now that your blog is up and running, it’s time to do some blogging. Your first post can simply be a paragraph announcing the birth of your new blog. You can craft a longer post with a nifty image if you’re a bit more ambitious.
Creating a well-designed blog and writing great content is just the start. To get readers to your blog, you will need to promote it.
How to make money from your blog.
Once you’ve completely set up your blog and acquired a decent audience of followers interested in it, you are ready to start making money from it.
There are several ways to monetize your blog; below is a list of 3 popular ways to make money from blogging.
1. Google Adsense.
Google AdSense is a revenue-sharing opportunity for publishers in the Google network. Google places ads for goods and services that are relevant to your site’s content, targeted to the people who frequent your pages. You get paid a small amount when the ad is displayed on your page or clicked on.
2. Affiliate Marketing.
Affiliate marketing is when you recommend a product or service to your audience using special tracking links and get a referral commission every time someone buys after clicking your link. You can find a list of popular affiliate marketing programs in Nigeria here.
3. Sponsored post & banner ads.
When you have good traffic and terrific influence over your audience, other companies will pay to sponsor a blog post or your website. They can sponsor your entire site or a single page, which would cost them more. Some just have advertising.
Also Read: 12 Online Business Ideas With Low Investments In Nigeria.
Conclusion
As you can see, there are many ways to earn income from a website or blog. But many require that you have traffic and an audience that is paying attention to you before they make any money.
We hope this article helped to give you plenty of ideas on how to start a blog business that makes money. Anyone can earn money from a blog with hard work, perseverance, and consistency.