The social media revolution is here to stay. People across the globe enjoy connecting with friends, and customers through social media. In fact, over 40% of the current population – a whopping 3.2 billion people are on social media platforms.
Many latest innovations have changed the way businesses communicate with their customers! Social media is the best way to increase customer delight and market a brand. There are many effective platforms that organizations can leverage for a competitive advantage.
WhatsApp is one of the most popular tools that companies use for marketing. This social media network is extremely popular. It has over 1.5 billion monthly users and over 60 billion messages are sent every day. The best part is that WhatsApp is a free mobile app – a smart tool for reaching out to clients!
Businesses may try to understand what makes WhatsApp market a great choice. Well, the prime reason to use this potent solution is that most of your customers must be using it. Employees can communicate directly with clients in real-time. Investing in a bulk WhatsApp sender can boost brand visibility and enhance reputation. Simple, flexible and agile, WhatsApp can transform marketing campaigns and increase revenues.
Organizations are often skeptical about using social media platforms for marketing. They do not know how to get started and use it in an impactful manner. Well, marketing through WhatsApp is easy, fun and quick. It makes it possible for businesses to reach out to large numbers through the click of a button. Here are some great WhatsApp marketing strategies that will help your business:
1. Setup An Interactive Engaging Brand Persona
It is important for companies to stand out from the rest by creating a solid brand image. Customers do not want their chats to be impersonal in nature. They want an engaging and interactive experience.
WhatsApp is an effective tool that promotes open transparent two-way communication. Customer support representatives can pitch the brand message and service policy through WhatsApp. It is a great medium to help clients come to know about the brand’s vision and products. WhatsApp can create a huge buzz about your organization. This attracts clients and makes sure to retain them in the long run.
2. Create A Strong Phone Database
Digital marketers cannot use WhatsApp to send messages to anybody. To add clients to the company database, they need to send an invitation to contact. Companies need to design an appealing promotion message to attract customers. They could give a freebie, have a contest or offer a discount on service.
This will motivate users to send contact information promptly. They will connect with your team on WhatsApp to receive such offers in the future too. Once clients join an organization’s WhatsApp database, they remain in constant touch. It is vital for marketers to create a strong and unified database to target the most audience!
3. Provide Rich Relevant Content
The core purpose of WhatsApp as a marketing tool is to engage clients. It is essential to grab customer interest by sending interesting and relevant messages. They should be short, crisp and packed with important information. Companies can create groups of up to 256 users and send them group messages.
A unique group name with the logo is sure to catch the interest and keep users hooked on to marketing messages. Videos, pictures, slogans, and banners can make sure to catch customer attention. Content is king, and creating valuable content is the best way to create a strong brand identity!
4. Provide Excellent Customer Service
The best organizations are always super responsive to customer problems. Digital marketing services can ease smooth access between support representatives and clients. WhatsApp is an intelligent portal that can provide quality service to customers proactively.
It makes it possible to resolve all complaints, doubts, and queries quickly. Delivery alerts, purchase confirmations, and promotional updates can be sent instantly to clients. Dedicated company staff members reach back to customers in case of heavy traffic. WhatsApp is the ideal solution for agile customer service and boosts customer satisfaction!
5. Conduct Consumer Research and Gather Feedback
Feedback from customers can go a long way in escalating customer experience. It is important to give customers a forum to give valuable feedback. Good organizations regularly conduct marketing research and make improvements that will please clients. WhatsApp can provide consumer data on trends, behaviors, and past purchases.
Customers can also give instant feedback to companies on various issues. This empowers organizations to make required changes in their product or service. Marketers can develop strategies that generate new leads and retain existing clients effectively.
We live in a hyper-digital era. Marketers need to constantly harness the power of technology to capture new customers. WhatsApp is a perfect platform to create marketing campaigns targeting small scale audiences. Bulk WhatsApp sender allows companies to find the most active users in contact lists. It can then schedule to send various messages to them to generate interest. Audio files, images, videos, and GPS messages can be sent through bulk WhatsApp sender. It is one of the most useful facilities of WhatsApp as it can reach out to a large volume of people instantly.
WhatsApp marketing strategies always work as they engage the target audience holistically. Marketing through WhatsApp can increase sales, build customer value and create lifetime bonds. It is a functional and easy-to-use tool that does not require plug-ins. In a nutshell, WhatsApp is the best tool to create a global customer base and enhance bottom-line results!
Sawailal Jangid (LinkedIn) is a Software Analyst at SoftwareSuggest. He is very enthusiastic and optimistic about his work. He loves to dig deep into various software categories. In free spare time, he also enjoys doing sports activity.