Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the world of sales and marketing, sports analogies are de rigueur and tossed around like a basketball during…
marketing
15 Articles
15
3 Min Read
Email marketing has one of the highest returns of any digital marketing technique. But some small business owners avoid it because they think it will be hard. Email marketing can be an effective way for small business owners to reach current customers, find new leads, and convert those leads into…
3 Min Read
Marketing is one of the essential ingredients of starting and running any successful business. Unfortunately for small business owners, it’s also one of the hardest to get right. Most marketing cost too much and simply isn’t right for small business. Small businesses need marketing that is simple and practical—marketing that’s…
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