Ready to embark on your tech skills journey? Read on and let’s explore the top tech skills in Nigeria. In today’s fast-paced digital landscape, tech skills are the currency of success. Whether you’re a seasoned IT professional or just dipping your toes into the tech world, staying up-to-date with the…
small business
Small businesses confront particular difficulties and hazards; therefore, they need the right insurance protection to safeguard their resources, personnel, and business operations. Making the appropriate insurance policy choices for your small business is an important choice that could have a big financial impact in the event of unforeseen obligations or…
As a business owner, one of your ultimate goals is to reduce your business expenses and unnecessary costs while maintaining the high quality of your services or products. However, it can be challenging, particularly in Nigeria, where the cost of doing business is relatively high. But then, as a business…
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours? What Is A Brand? If…
Though you trust your employees to handle your business, they may not always know the best security practices. An uneducated team could attract unwanted attention. So, how can you protect your business from internal cyber threats? Worse still, you may also have employees that intend to cause harm to your…
7 Ways To Generate Leads From Your Blog
Blogging is popular among companies now and has become one of the best ways to generate leads. By publishing valuable content on your blog, you become a resource and an authority in your field. With the authority, you can then raise the bar and turn your audience into valuable customers. You…
Starting a small business is a great idea and going into a business partnership with someone who shares your vision can enhance your chances of realizing your business dreams. But there is a caveat. Except you take the trouble to prudently look at all angles of the business partnership arrangement…
Managing an e-commerce startup at the early stage is usually not a smooth ride for many entrepreneurs, as small teams and low budgets characterise most e-commerce startups. Often, they do not have the luxury of hiring full-time staff to handle critical functions such as accounting and marketing. But in recent times,…
Starting or managing a new small business in the competitive business world is an exhilarating but risky experience. Small businesses are started every day, often by a passionate entrepreneur with a problem they’re itching to solve. It takes more than just a good idea to run a business. Every business,…
Unless you’ve been living under a rock for the past few years, it won’t have escaped your notice that content marketing is very much a hot topic these days. Every decent business today is reaping the rewards of a solid content marketing strategy. Content marketing for small business basically means…
LinkedIn isn’t just for professionals and job seekers, and it is the best marketplace for Business-to-Business (B2B) sales transactions. Even though millions of professionals use LinkedIn daily to grow their networks and careers, you can also use LinkedIn to grow your business. As of early 2019, LinkedIn has over 576+ million…
A few weeks ago, I was scanning through my Quora newsfeed and I came across an interesting discussion on what differentiates a small business from a startup. As a business owner and founder, even though I constantly use both terms on a daily basis, it was a bit difficult to distinguish between…