Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours? What Is A Brand? If…
small business
35 Articles
35
4 Min Read
Though you trust your employees to handle your business, they may not always know the best security practices. An uneducated team could attract unwanted attention. So, how can you protect your business from internal cyber threats? Worse still, you may also have employees that intend to cause harm to your…
7 Ways To Generate Leads From Your Blog
7 Min Read
7 Min Read
Blogging is popular among companies now and has become one of the best ways to generate leads. By publishing valuable content on your blog, you become a resource and an authority in your field. With the authority, you can then raise the bar and turn your audience into valuable customers. You…
3 Min Read
Starting a small business is a great idea and going into a business partnership with someone who shares your vision can enhance your chances of realizing your business dreams. But there is a caveat. Except you take the trouble to prudently look at all angles of the business partnership arrangement…
5 Min Read
Managing an e-commerce startup at the early stage is usually not a smooth ride for many entrepreneurs, as small teams and low budgets characterise most e-commerce startups. Often, they do not have the luxury of hiring full-time staff to handle critical functions such as accounting and marketing. But in recent times,…
5 Min Read
Starting or managing a new small business in the competitive business world is an exhilarating but risky experience. Small businesses are started every day, often by a passionate entrepreneur with a problem they’re itching to solve. It takes more than just a good idea to run a business. Every business,…
4 Min Read
Unless you’ve been living under a rock for the past few years, it won’t have escaped your notice that content marketing is very much a hot topic these days. Every decent business today is reaping the rewards of a solid content marketing strategy. Content marketing for small business basically means…
3 Min Read
LinkedIn isn’t just for professionals and job seekers, and it is the best marketplace for Business-to-Business (B2B) sales transactions. Even though millions of professionals use LinkedIn daily to grow their networks and careers, you can also use LinkedIn to grow your business. As of early 2019, LinkedIn has over 576+ million…
4 Min Read
A few weeks ago, I was scanning through my Quora newsfeed and I came across an interesting discussion on what differentiates a small business from a startup. As a business owner and founder, even though I constantly use both terms on a daily basis, it was a bit difficult to distinguish between…
4 Min Read
The truth is, some of these small business ideas are neither ingenious nor new. But by having street smarts, the right team, risk tolerance, passion, and perseverance, they can become multi-million naira (or dollar) enterprises. Here are 10 small business ideas that will have you raking in millions in no time….
3 Min Read
Are successful small business entrepreneurs born or developed? Small Business Entrepreneurs are some of the most multi-talented and diverse people out there. A successful entrepreneur puts on many different hats at the same time. No less important than great business ideas are the actual people who bring these ideas to life….
2 Min Read
Building a reputable business network is key to success for small businesses because people prefer to do business with people they know, like, and trust rather than strangers. Today, successful business development is contingent upon building trusted relationships and leveraging those relationships to meet new prospects that could drive revenue…
Page 1 of 3
Next