It’s almost unbelievable the amount and calibre of customers one can reach across the country and beyond with just a small amount of money; this is part of major perks of the social platform called Facebook. An average Nigerian spends about 2hours every day on the platform. According to recent statistical figures, Facebook has over 2 billion registered account making it the biggest social media platform in the world.
With over 20 million active Nigerian users, Facebook advertising can drive significant sales for any type of business (either B2B or B2C). With only N5000, you can reach over 200,000 prospective clients/customer with your product and services and get them to convert into actual customers generating revenue for your business.
Most the times, I realised that majority of Nigerian businesses I see advertising on Facebook are not doing it the right way and if they manage to get the ads creatives and copies right, they end up targeting the wrong audience. In this guide, I will be sharing with you three powerful secrets to a successful Facebook marketing campaign specifically designed for small businesses and startups.
1. Target the right audience.
A number of people you can target and a number of quirky audiences you can create on Facebook is astounding. With almost 2 billion users, Facebook boasts some of the most detailed insights and data on each one of its users. It’s just up to you to figure out which audience has the best chance of conversion. So how do you do that?
The secret to targeting the right audience on Facebook starts with you truly know who your target audience is. Facebook super unique targeting option allows you to create ads and reaches people based on unique characteristics such as demographics, geographic location, language, interests, behaviours, connections etc. By carefully setting the right options, you will spend less with a higher conversion rate.
2. Choose images that stand out.
If advertising is a war, then Newsfeed is your battlefield. And a very crowded one it is. If you want to get your ads clicked on, you have to grab the users’ attention so that they read your ad. This will come down to your ad’s image. The right image can immediately attract the eye and earn you a click.
Therefore, carefully select an image that will stand out from the crowd. You might also try to add some visual contrast. A better strategy is to use Instagram-like filters on your pictures or use a tool like Canva to help you design the best social media creatives for your ads.
3. Textual copies and call-to-actions.
Always be credible when choosing your textual copies. Trust and credibility are fundamental. Without them, you’ll never convince a user to buy your product, give out their email address, or establish any relationship.
While this should be common sense, I see ads all the time that do not appear credible and so immediately jump turn me off as spammy. Let your Ad copy address both the emotional and the rational side of your audience.
Adding a Call-to-Action to your Facebook Ads might not increase your click-through rate or make your ad more engaging, but it’s likely to improve your overall conversion rate and decrease your cost per conversion.
Why? Because a good call-to-action decreases friction. If a user clicks your ad and arrives on your landing page, it won’t need to waste time figuring what to do next. He’ll already know and quickly proceed to perform the desired action.
Over To You
So now that you have the secrets to a successful Facebook marketing campaign and the ways to grow your ROI, the best thing you can do is stop reading and start doing. The faster you’re able to learn what works and what doesn’t, the faster you can start growing your business.
Good luck! 😉