If you want to know how to get real followers for your Instagram business account and how to do it the right way, without engaging in shady tactics, then this article is for you and you are in the right place. Of course, there are shortcuts you could take to get followers for your page like buying followers or using bots. But none of these methods can give you the real followers that you need for your Instagram business account.
Your aim of looking for real followers is to probably grow your brand either offering services or selling of products. And at this point, what you need are real followers that can engage with your business. You also don’t want to have low engagements on your posts, so follow these methods and watch your followers on Instagram skyrocket in a short time.
Achieving all of these are easy, and real if you carefully follow and practice the steps that are listed below. Here are a few strategies that you can use to get real and organic followers for your Instagram business account just in a few days.
1. Create an amazing bio and profile
As a business owner, you need to make this as your number one priority! Create an eye-catching bio and profile that your audience will be interested in. This matters a whole lot. Your profile picture, your name, username, which is your Instagram business name that people would refer to you with. Put the URL of your website also so that people can visit your website from there. This is the only clickable link that Instagram allows you to have on your profile. It might interest you to know that these are your digital billboard on Instagram.
Your bio is 150 words maximum which has to convince people on why they should follow your page, in other words, a brief description of your business. So this must be well crafted and simple too. Your Instagram business account must be well structured. A lot of people will look at it, check your photos, and even check out your website. At this time here, you need to put all these important things together so that their attention will be arrested once they visit your page on Instagram.
Also Read: 7 Free & Creative Ways Nigerian Small Businesses Can Market On Instagram.
2. Post engaging content
There is a popular saying that content is king! If you want super real and organic Instagram followers for your Instagram business account, then you cannot miss this part at all. Content is everything. Once you are creating content that interests people you will notice huge traffic to your Instagram page. Remember that, just because you run an Instagram business account, does not mean that you should always post content around your business or what you do. Your content must inform, engage, educate, and entertain people.
Always aim at doing it right. Don’t be under the pressure of trying to post so many times daily but let the pressure be about the fantastic content that will give you the kind of audience that you want. Posting great content will get people to engage in your post i.e like, comment, share, save, etc. When people engage with your post very well, it will help to boost your Instagram algorithm and you also help to get you more reach and new followers.
3. Promote your Instagram presence on other social platforms
Depending on the type of business that you do, it is very important that you explore other social networks where your target audience might be. So, for instance, you have a Facebook account, post your Instagram link, and handle on any of your posts there asking your followers to visit your page on Instagram. This will help your Instagram profile to be more discovered by people. Asking them to follow you on Instagram won’t be a bad idea.
If your Instagram account is just new, endeavor to post some content before you promote the account elsewhere. Have at least a minimum of 15 posts. If possible, also highlight some of the best Instagram posts on your other social networks.
4. Use relevant hashtags
Do you know why the usage of hashtags is very relevant? If your answer is no, then read and apply this. When you use a hashtag it makes your posts and stories discoverable to people searching for content related to your brand, industry, or products. For instance, when you use a hashtag sticker in stories, it will maximize your chances of reaching new followers.
Now, you may be wondering what kind of hashtags to use. First of all, search for trendy and popular hashtags related to your product, service, or industry. Then, you will have to set up a stream in Hootsuite to monitor the content posted with that hashtag on Instagram so you can understand what kind of content people respond to. it is also important that you come up with your own hashtag that will motivate your audience to share photos related to your brand or business.
5. Engage with existing communities
Engaging with existing communities is very paramount. Just like every other social media, Instagram is all about building communities. Try to get involved in other people’s posts by liking, commenting on, and sharing content from other credible users in your community. Some comments are generic, so avoid them using such comments (like “nice post, great one!”).
The essence of this is to draw attention to your own Instagram business account. When you engage in other communities, people see when you like and comment on their posts and may likely check out your profile to return the favour by following you. Your comments on other Instagram communities can make someone check your page and start following( of course when you have quality content on your page).
Also Read: 7 Steps To Better YouTube Marketing (And Grow Your Channel).
6. Ask your followers to tag their friends
Wow! as simple as this may seem, it so work like magic. You will be intrigued by the number of followers you will get when your followers start tagging their friends on your post. This should not be done regularly but it is a must for everyone who wants to get real and organic followers.
This can come in the form of a giveaway, fun posts, brainteasers, etc. Just play around it and see which one works better for you.
7. Use compelling captions
The use of captions is sometimes what motivates people to get involved in your content. If you are so bad at writing compelling captions, do learn it or visit other similar pages to see how they use theirs and what works for them. Then go back and improve in yours to make it unique. Always use a call to action in each of your posts to tell people what you want them to do. Make it interesting and find smart ways to get people to share your content.
The power of this is that people will engage with your post more and even share with it their followers on other social media platforms. With this, they will always come back with lots of new followers for your page. Don’t make it boring, be stylish with it. Use a stunning image or video of good quality and of course a compelling call to action
8. Try Instagram live collaboration
The Instagram live collaboration will get you new followers, this is for sure! But only do live collaboration when you are sure of yourself and the content you want to speak on, as your only aim of doing this is to sell your brand and get new followers. The good thing about live videos is that followers are notified when an account they follow starts broadcasting live, so a live video really grabs attention.
Instagram is the perfect platform to take advantage of live video, you will agree here that this is a trend that is continuing to grow on social media. With the help of interactive features like questions and comments, you can engage with viewers in real-time. For this strategy, consistency is the watchword. Don’t just do once and stop, but rather, do it at strategic times in order to help boost your reach.
Also Read: How To Advertise Your Business On Facebook In Nigeria [Beginners Guide].
9. Promote your Instagram business account
The effective way sometimes may simply be to pay to play. Running ads for your Instagram business account is a super way of getting the right audience for your page. If you do it the way, you will get the right followers. Target the right audience when running ads and ensure the content you are promoting your page with is worthy enough to grab attention.
When handling your paid promotions endeavor to use the perfect call to actions to tell people exactly what you want them to do. For instance, visit our Instagram page, learn more, send a message, etc.
Conclusion
‘Slow and steady wins the race’ is a popular saying and the same is applicable here too. The number of your followers may not increase rapidly but with persistence and great focus, you will definitely get them. And when you finally get the new followers for your Instagram business account, put in more work to keep them glued to your page otherwise they may unfollow you if your page becomes boring for them. It is one thing to get new followers, it is another thing to keep them.