Do you want to learn how to use email marketing to get more sales? Email Marketing is one of the cheapest and most effective ways to do digital marketing. It allows you to directly connect with your leads, nurture them, and turning them into paying customers. What is E-mail Marketing?…
Small Business Digest is an online business magazine and publication for small business owners, entrepreneurs, and freelancers. Small Business Digest goal is to provide free and timely business resources and insights to help businesses grow.
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Most new businesses these days start off as side-hustles. The evolution of the internet has made it very easy to have a side hustle business while still having a full-time job. A side hustle literally means you are still working your full-time job and starting a business on the side which…
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As a small business, cutting cost on basic business expenses without compromising quality is a great way to increase your margins. Profit margin is a simple mathematical equation that depends on two factors: revenue and expense. For achieving higher margins, you have only two choices, either to increase your revenue…
3 Min Read
If you’re starting or running a business in today’s world, you’re going to need a reliable accounting software sooner or later. Small businesses often start out using Excel in keeping track of finances, but that is not a scalable approach as the business grows. Unfortunately, some of the most popular…
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Should I bootstrap my business or raise a venture fund? This is a popular question for every entrepreneur that has started or planning to start a new business enterprise. It certainly depends on your goals, your industry, how much capital is required to get started, your personality and your relationship…
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While so many businesses have switched from paper-based invoicing to the online method of invoicing, there are still many businesses that utilize paper invoices, paper-based billing systems, along with paper-based payment processing. Paper-based invoices are quite expensive, difficult to manage and takes longer to manage than online invoicing. Paper-based invoices…
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A current accounts and savings accounts are the two most common types of bank accounts offered by banks in Nigeria – but what exactly is the difference between the two and which type of account is right for a small business owner? When it comes to operating bank accounts, most small…
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If you want to attract funding from an investor, impress new clients or motivate a new employee, knowing how to create a perfect business pitch that grabs the attention of an audience is an essential skill in business. Over the years, I’ve witnessed more than 100 business pitches all across…
3 Min Read
Productivity is key to any successful freelancing career. When you’re running a solo business, the more task you can get done on any given day, the more you can earn. Despite enjoying the freedom and flexibility of being a freelancer, it takes a lot of self-motivation to stay productive. There…
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Getting a business loan is a major hurdle for most small businesses in Nigeria, mainly due to lack of proper credit facilities for small business owners and entrepreneurs in the country. But obtaining outside financing is often necessary to start or grow a business or cover day-to-day expenses, including payroll…
3 Min Read
Practically 7 out of every 10 persons with a smartphone in Nigeria today have WhatsApp installed. WhatsApp, a social messaging platform acquired by Facebook for $19bn in 2014, is arguably the world’s fastest-growing communication app. As of 2022, according to Statista, Whatsapp has over 2 billion, monthly active users. You’re…
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Customers are the lifeblood of any business, but how do we attract new customers and keep them without breaking the bank? Winning new customers and keeping them can be difficult, I’d argue that it’s even harder than starting a new business. Here are 5 proven tips to help you win…