A digital marketing strategy is an important part of the overall marketing strategy of a business. Small business marketing can include many offline local advertising methods but needs to include a healthy portion of digital marketing strategies to be successful and maximize sales in today’s economy. Whether you have just started a…
Startups
37 Articles
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3 Min Read
According to a recent study, over 80% of new businesses fail during the first year of operation. Lack of funding turns out to be one of the common reasons. Money is the bloodline of any business. The long painstaking yet exciting journey from the idea to revenue generating business needs a…
4 Min Read
A few weeks ago, I was scanning through my Quora newsfeed and I came across an interesting discussion on what differentiates a small business from a startup. As a business owner and founder, even though I constantly use both terms on a daily basis, it was a bit difficult to distinguish between…
4 Min Read
Listing your business in local business listing websites is a great way to increase your business online visibility, reputation, and branding. Local business listing websites help a business to get more traffic from its target customers. If you are visible in front of your target customers, you will get more traffic…
2 Min Read
Becoming a successful leader is not so a hard nut to crack but it can be very demanding as it requires you to give in all of you. So a true leader is that person who influences people or others in the achievement of stipulated goals and must possess all…
3 Min Read
Nigeria is one of the world’s leading business locations on the African continent. But when it comes to doing business in Nigeria, there are several challenges that confront a typical Nigerian business. In 2019, out of 190 countries, Nigeria was ranked 131st in the World Bank’s Ease of Doing Business…
4 Min Read
Competition is for losers! Great business owners and entrepreneurs are not always caught up in the fight against competition instead they embrace it and use it as a tool to win and build a great business of their own. Too often I hear business owners complain about competition and how they are losing…
5 Min Read
Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the world of sales and marketing, sports analogies are de rigueur and tossed around like a basketball during…
5 Min Read
A business proposal is perhaps one of the most critical documents you need to learn how to write. It is what spells the difference between success and failure, whether you’re a freelancer or you have a business of your own. What is a Business Proposal? According to Inc.com, A business…
2 Min Read
Should I bootstrap my business or raise a venture fund? This is a popular question for every entrepreneur that has started or planning to start a new business enterprise. It certainly depends on your goals, your industry, how much capital is required to get started, your personality and your relationship…
2 Min Read
If you want to attract funding from an investor, impress new clients or motivate a new employee, knowing how to create a perfect business pitch that grabs the attention of an audience is an essential skill in business. Over the years, I’ve witnessed more than 100 business pitches all across…
2 Min Read
If you haven’t pursued equity financing, it can be hard to know what to expect. As you lay awake dreaming of what a successful funding round will mean for your business, questions of your potential shortcomings may arise: What are the differences between each startup funding round? Which funding round…