Lead generation is the lifeblood of a business. One of the foundational elements of growing a business is having access to a steady stream of sales leads.

Lead generation isn’t just about getting people to visit your website. It’s also about collecting their information so you can contact those visitors, and nurture them into becoming loyal customers and raving fans. To guide them through that journey, you need to use the right lead generation tools.

Many successful small business owners are continuously looking to expand their customer base and grow their businesses. In this post, we shared some helpful lead generation tools for Small and Medium Sized Business Owners in Nigeria.

1. LinkedIn Sales Navigator

LinkedIn Sales Navigator makes social selling easy with sales tools that focus on helping businesses find the right prospects to build trusted relationships. You can even search LinkedIn profiles by keyword to find not-so-obvious leads that might be interested in your product. Since you have access to their LinkedIn profile, you can leverage that information to create a personalized pitch.

Also Read: 7 Essential Digital Marketing Strategies For Small Businesses.

2. GetSiteControl

GetSiteControl is an easy-to-use set of smart widgets for website optimization. It lets a website owner quickly add elements that engage website visitors and help to increase conversions. With average visitors spending less than a minute on a website, it is important to make sure they see the most important content right away and encourage them to stay longer and engage more with the website. That’s what GetSiteControl is for.

3. Close.io

Close.io is a CRM built for inside sales teams. With built-in calling, SMS, and email – you can communicate with prospects and customers in a single view. It’s a CRM + a sales communication platform all built into one. The greatest thing with Close.io is it’s capable of organizing leads with contacts and companies. When it comes to selling to companies as opposed to separate people, the structure saved a ton of time for sales reps.

4. Intercom

Intercom builds a suite of messaging-first products that all modern internet businesses can use to accelerate growth across the customer lifecycle, from acquisition to engagement, and support. This tool deploys a chat box on your website, which you can use to talk with customers as they browse your site. Today more than 30,000 businesses worldwide use Intercom.

Also Read: 3 Major Reasons Why Your Client Hasn’t Paid Their Invoices.

5. Sumo

Sumo is one of the most popular tools for listing building and capturing emails on your site. The tool offers features for popups, slide-in popups, and welcome mats (a popup email opt-in that covers an entire page). The tool also has an option for a floating social share bar on your site and heat maps for figuring out where visitors are clicking on your site.

6. Prospect.io

Prospect.io is a modern day sales Automation Platform that’s fully integrated with Salesforce, Pipedrive, Close.io, and HubSpot. The Prospect.io Chrome extension helps you find prospects in one click and launch cold email campaigns straight from your browser in mere seconds. Looking for new prospects takes time and effort. With Prospect.io, you can focus on what really matters: selling.

7. Hubspot Sales

Hubspot Sales is a division of Hubspot’s complete marketing and sales platform. One of the best features of Hubspot Sales is the ability to track email opens. Hubspot Sales features a Gmail extension that will allow you to decide which emails to track. Then, when a prospect opens an email, you will receive an update. You can also check all of your opened/unopened emails in the Hubspot Sales dashboard.

Also Read: Best Sales Books For Entrepreneurs And Business Owners In 2018.

8. MailChimp

MailChimp is one of the most popular and easiest to use email marketing platforms out today. One of its best features is it’s intuitive, easy to use drag-and-drop email builder. MailChimp also offers email automation. The platform can be used for free to store up to 2,000 email contacts and send out 12,000 emails/month. After that, paid plans start at $10/month.

9. Drift

Drift is a cloud-based live chat app that allows visitors to your site to click a chat bubble on your site to get in touch with a member of your team. Drift starts off free for one user and 100 contacts. From there, pricing starts at $50/month for one user and 1,000 contacts.

10. Calendly

Calendly makes it easy to schedule meetings, sales calls, demo requests, and so on. With the tool, you’d simply set the times you are available, and prospects can choose a time from your schedule that works for them. You can even add a Calendly link to your email signature.


Whatever point you are at in your business lead generation strategy, the tools you choose to use can play a key role in getting quality business leads that positively impacts your business financials in the long run.

Knowing which tools and software platforms to use for generating more business leads can be tricky, there are lots of options that claim to do similar things. We hope these 10 lead generation tools give you the power to take control of your lead generation once and for all.

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