Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the world of sales and marketing, sports analogies are de rigueur and tossed around like a basketball during…
4 Min Read
Risk is a necessary part of growth, although risk management is often overlooked by small business owners. Strategic risk management is just as critical for a start-up, small or growing business as it is for a large, established one. Risk is an inherent part of being in business. It can…
4 Min Read
Do you want to learn how to use email marketing to get more sales? Email Marketing is one of the cheapest and most effective ways to do digital marketing. It allows you to directly connect with your leads, nurture them, and turning them into paying customers. What is E-mail Marketing?…
5 Min Read
A business proposal is perhaps one of the most critical documents you need to learn how to write. It is what spells the difference between success and failure, whether you’re a freelancer or you have a business of your own. What is a Business Proposal? According to Inc.com, A business…
4 Min Read
If you’re looking for a way to make money online in Nigeria, starting a blogging business might just be the best way out. The good thing about starting a blog is that you don’t need an expensive budget or capital. You can do it for free if you get a free…
6 Min Read
As a small business owner, investing in the right search engine optimization (SEO) strategies can be the difference between a well-known, successful business and one that’s floundering. SEO is a vital digital marketing skill in the modern business landscape. SEO isn’t just for big corporations or organisations. As a small…
2 Min Read
In today’s digital age, businesses need to keep up with the latest technological advancements to stay ahead of the competition. CloudBox is a leading cloud services provider that can help businesses leverage the power of cloud technology to enhance their operations, increase productivity, and accelerate growth. At CloudBox, we offer a range…
2 Min Read
Most new businesses these days start off as side-hustles. The evolution of the internet has made it very easy to have a side hustle business while still having a full-time job. A side hustle literally means you are still working your full-time job and starting a business on the side which…
2 Min Read
Having a strong personal brand will impact your ability to generate more business leads, get the right partnerships and attract great talents and capital for your business. It’s the secret sauce that can make a business stand out from other businesses. Take a second to think of celebrities you know who…
3 Min Read
Do you want to make money with affiliate marketing? Affiliate Marketing is one of the most common methods to make easy and legit money online. It has also become a primary earning source for many online bloggers, entrepreneurs, and web admins. Affiliate marketing is an ideal way to make more…
3 Min Read
As a small business, cutting cost on basic business expenses without compromising quality is a great way to increase your margins. Profit margin is a simple mathematical equation that depends on two factors: revenue and expense. For achieving higher margins, you have only two choices, either to increase your revenue…
3 Min Read
With the advent of increasing smartphone users and internet penetration in Nigeria, the e-commerce industry has witnessed a tremendous growth since 2010. The e-commerce and m-commerce industries are set to record even higher growth in coming years. The popularity of online shopping sites like Jumia, Konga, Payporte, and Yudala have…