Managing an e-commerce startup at the early stage is usually not a smooth ride for many entrepreneurs, as small teams and low budgets characterise most e-commerce startups. Often, they do not have the luxury of hiring full-time staff to handle critical functions such as accounting and marketing. But in recent times,…
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Youtube, as we all know has become a hub for marketing and branding. With over a billion hours of watch time on Youtube, some companies find it as the best place to market their products and services. It is arguably the “second largest search engine in the world”, and also a…
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Anyone working in business or as a freelancer, no matter the industry, uses customer testimonials as a marketing tool to promote the trust and credibility of their brand. The same is true for freelance businesses that rely on testimonials to improve their work and reach new customers. A testimonial consists…
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Financing a small business could be considered as one of the vital aspects of every business. Raising capital for business sometimes is a hard nut to crack for most business owners and entrepreneurs, as many are not aware of the various options to explore in other to financially kick-start their…
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Whether you are a freelancer, full-time employee with a major corporation, a stay at home mom, a university student, or a job-seeker – there are several ways to make money online in Nigeria with little or no capital investment. One of the great things about the internet is that it’s such a great…
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Of course, the festive period is the lucrative and most profitable season for businesses and it is the best time of the year for them to review their sales objectives and develop a working tactic to meet the goals of their holiday campaigns. Without further ado, to be discussed below…
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Starting your own business means having to wear all different types of hats. Starting and running a business isn’t something you can do on the spur of the moment – it takes having the right mix of management, leadership, communication, execution and marketing skills. Entrepreneurs are people who start their…
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Launching your first startup can be exciting, invigorating and intimidating at the same time. As a new entrepreneur, your first company is your way into the business world where you will have to deal with challenges you normally wouldn’t have to in a 9-to-5 job. Whichever industry or niche you…
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Since when the internet was still viewed as the next big thing, many businesses rushed to take their presence online, leading to high demands for website developers, internet marketing, cloud services and many more. Just less than a decade ago, building a website required a lot of investments, which made…
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Vocational skills typically refer to skills and occupations that you gain toward becoming knowledgeable in a specific trade or profession. Acquiring one or two vocational skills is a vital first step to entrepreneurship. Most successful business owners and entrepreneurs in Nigeria started by acquiring a vocational skill or training that…
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Accounting is a demanding job, but when you add running your own business to the mix, it takes this challenge to a whole different level. You probably already know that organization, attention to detail, adaptability, and strategic decision making are the very basic accounting skills. The question is what can…
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According to the famous American author and entrepreneur Robert Kiyosaki: Financial freedom is a mental, emotional and educational process. In simplest words, personal finance lessons imply proper money management. Or, lessons in handling your hard-earned money in a manner that reduces waste while increasing its value. In this article, I’ll be sharing with…