Of course, the festive period is the lucrative and most profitable season for businesses and it is the best time of the year for them to review their sales objectives and develop a working tactic to meet the goals of their holiday campaigns.
Without further ado, to be discussed below is what your business should do to making sure that your products reach the unique selling point and be on top of your target customer’s mind when making decisions on how to spend for the festive and Black Friday sales.
1. Treat your customers to unimaginable discounts
If you really want to build your holiday marketing campaigns so as to increase the holiday sales you need to engage your loyal customers by offering them special discounts on the items they patronize the most.
You can treat them to unimaginable offers using that as your own approach to double your holiday sales and at the same time your own way of saying Merry Christmas or Happy new year.
Don’t forget that it’s no joke to get new customers hence, treat the one you have like a king and reach out to them at least once a year during the holiday season.
2. Adopt the gift certificate approach
If you own a brick and mortar store, or you render some other kind of service like automotive repair, graphic design, hairdresser, event planning, etc. and you want to engage your customers to patronize you more during this festive season so as to boost your holiday sales, why don’t you offer your customers a gift certificate?
Essence, to increase your business sales level, try offering your seasonal and potential customers a discount and some other bonus (like to buy a gift certificate and get a free service). Who wouldn’t like a free new haircut, a lower price for enormous items, free tire rotation, and oil change?
3. Run an online promotional quiz
Hosting an online promotional quiz or contest is another magnificent marketing campaign you can adopt to engage with your target audience in a bid to double your holiday sales. People who follow your business brand online via the various social media outlets but never buy an item will start patronizing you the moment the participated and win big in your online contest.
A typical online quiz approach that is applicable to most businesses is the Personality Quiz. This will give you the option to create any kind of personality test you want. It will be a super fun promotion of your brand or product. You can also use the quiz app like a poll or survey to test and measure your community.
4. Offer free shipping plus special package
To increase your business holiday sales, there is one thing you shouldn’t be afraid to do, and that’s thinking beyond the box. So if you are running an online marketplace or an eCommerce store, it needn’t an announcement that your business competitors are magnificent retailers like Ali express, Amazon and the likes that are offering fast and free delivery to their visitors.
What is more is that you can increase your business holiday sales by offering free shipping and special delivery, too, to your customers. If that jewelry were delivered with a packet of candies or a bunch of flowers, don’t you think customers will be referred to you?
5. Send a present to your seasonal and potential customers
Customers do appreciate the fact that they are loved and remembered and hence, staying in touch with them by sending them Happy Holiday card and special gifts item as a way of thanking them for buying from you over the year isn’t a bad idea.
Moreover, doing this will boost their morale to patronize you more during the festive period and beyond and you stand the chance to have new customers as a result of free referral they’ll provide for you in return. With this kind of engagement, you can easily earn (within a month) more than what you’ve made during the last 11 months. This is cool, isn’t it?
6. Start early and close late.
The rate at which people buy things during the holiday period can never be overemphasized so if you want to increase your business sale during this holiday, start playing your own holiday card before your close competitors could even think of it.
Since most of the business holiday sales begin with Black Friday, you can begin your few days to the Black Friday sales and generate 6x more than anyone before the actual holiday sales begin.
Before you know it, 2020 will be here. Therefore, if you want to increase your sales in other to generate more profit than the previous years, endeavor to engage with your target customers using the above-discussed ways.
Ikoi Abode Ikenna is a Pharmacist living in Lagos, Nigeria. A fan of entrepreneurship, technology, and web development and seasoned blogger, currently the owner and editor of Abode Business and West Entrepreneur Forum you can also find him on Instagram and Facebook.