Nairaland forum is a magical place. It’s a place where you can get a lot of traffic for nothing. The popular website Nairaland.com is the most popular online forum in Nigeria. It has earned this name by creating a platform that allows users with similar interests to discuss and curate the best content on the web.
Developed a little more than a decade ago by Nigerian technology wizard by the name Seun Osewa, Nairaland is today the vastest network for user-generated content in Nigeria. As of January 2019, Nairaland has a track record of over 2 million registered users, 4.5 million user-generated contents and over 12 million monthly visitors.
If you’re on the lookout for a new marketing channel to promote your business on the internet, you should definitely consider using Nairaland. Here are 6 tips on how to promote your business online using Nairaland.
1. Get to know the community.
But before you jump on this opportunity, be aware that the Nairaland community on its own. Most Nairalanders are male between the age of 18-29 and avid internet users. They hate spammers and people who try to use the community for advertising brand products aggressively.
First thing first, get to know the users and understand the platform. Create a profile that looks genuine (preferably with the name of your business) and starts observing what’s happening in sections and forums which are most relevant to your brand. Listen to the conversation to learn more about users who are engaged in topics where you could contribute.
If you’re caught shamelessly marketing your brand, they won’t hesitate to flag your profile and that could be a huge problem for your brand.
2. Create user captivating contents.
Nairaland is all about user-generated contents that can be liked, commented on, shared or replied to by users. Submissions that get lots of likes and engagement automatically gets featured on the front page of the website where millions of people can see it.
One thing you should know about Nairaland is that it’s huge, and the sheer number of submissions makes it difficult to stand out. It’s important to only post captivating contents that have the ability to grab users attention fast.
You can only imagine what would happen if your post made it to the front page. We’re talking loads of traffic, a massive increase in followers and quite a few conversions too.
3. Choose the right forum to post on.
When it comes to choosing a section of Nairaland for your posts, there are basically two options.
You can go for a niche section (eg. Investment, Travel, Programming etc.) with a small number of highly engaged users. The main advantage of this is that its users are relatively easy to convert.
But you can also post to large section (eg. Politics, Business, Entertainment etc.) which attracts hundreds or thousands of users. You’re not likely to score many conversions here, but you’re bound to get more traffic.
4. Take advantage of Nairalands paid adverts.
Nairaland runs a Targeted Ad Platform with which any Nairaland member can place adverts on the sections of Nairaland where the people he/she wants to reach are most likely to be found. For example, a Nigerian based web-hosting company could decide to place ads on the business section on Nairaland for better engagement and conversion.
To place ads on Nairaland, the first step is to get your ad banner designed. Your ad banner must be borderless, 318 pixels wide, 106 pixels tall, less than 30kb in size, and in the PNG or JPG format. Once you are ready to go live, go to www.nairaland.com/campaign and click (Upload Ad) to upload your banner ad and landing page and wait for approval.
After your ad is approved, you will be provided with information on how to make payment. Click here to see the estimated advertising rates on Nairaland.
5. Provide customer support.
Nairaland is a lively community. Users know that asking a technical question, no matter how complex, is likely to get answered. This mindset offers an attractive potential to brands for delivering quality customer service. Right in front of everyone’s eyes.
It costs less to maintain a customer than to acquire one through other marketing channels. A big benefit of improving customer service is that it helps keep customers happy and wanting to stay with your brand.
6. Avoid getting banned.
Online etiquette is important wherever you post online, but it’s even more important on Nairaland. The Nairaland community easily bans users who look like spammers or online bullies. Always aim to contribute value with every action and consider the community first.
Avoid getting banned by following these tips:
- Don’t be overly promotional.
- Post your threads in the right section or forum.
- Avoid submitting the same comment to different sections or forums.
- Don’t abuse, bully or provoke other members.
- Don’t post pornographic or any sexual pics.
- Avoid posting false information.
Click here to learn more about Nairaland forum rules and regulation.