Starting or managing a new small business in the competitive business world is an exhilarating but risky experience. Small businesses are started every day, often by a passionate entrepreneur with a problem they’re itching to solve. It takes more than just a good idea to run a business. Every business,…
Search results for: "digital marketing"
5 Min Read
Time is everything in business, you can listen to podcasts anytime and anywhere. Podcasts are a fantastic way to develop yourself, it gives you the ability to pick up new skills that could be useful to the growth and development of your business. Here are ten amazing podcasts from which…
4 Min Read
Guest posting is one of the best online marketing strategies you can invest in. If you want to spread your brand’s message and win the trust of your target audience, start contributing content to other blogs related to your market or niche. Guest posting means writing articles or blog posts…
5 Min Read
Is it really possible to make a living online? The answer is yes. In the Nigeria of today, we’ve witnessed the rise of many internets millionaire that made their money just by starting one online business or the other. People like Linda Ikeji and Akin Alabi (Founder of Nairabet) have made…
3 Min Read
Lead generation is the lifeblood of a business. One of the foundational elements of growing a business is having access to a steady stream of sales leads. Lead generation isn’t just about getting people to visit your website. It’s also about collecting their information so you can contact those visitors,…
3 Min Read
Financial management and bookkeeping is a challenge for most entrepreneurs and business owners. Especially if you’re just starting out, maintaining a positive cash flow can make or break your business. Thanks to technology, it’s easier and more cost productive for non-accountants (such as yourself) to manage small-business finances. All you…
4 Min Read
Are you considering running Facebook ads for your business? Using Facebook to engage with your audience can be a very effective marketing technique that your business needs. A large audience and relatively little or no financial investment make it a great advertising choice for businesses with great products and services…
4 Min Read
Every day you hear about Blockchain technology, Bitcoin, ICO, Ethereum but do you understand what blockchain, cryptocurrency, and Smart Contracts are? How does it all work? How can blockchain be used to drive business growth? How will blockchain impact the Nigerian digital economy? How will blockchain change the world? This…
5 Min Read
Working from home can be a dream setup for anyone looking for a life of freedom. But it’s not always easy to find online jobs or employers who are willing to let you telecommute or remote jobs that match your skill set. In this increasingly digital world, there has never…
3 Min Read
A business card is not just a tool for giving your information out to prospects but an opportunity to connect with a new prospect on a personal level. For that reason, good business cards will never be replaced by any of the digital networking tools at our disposal, because digital…
6 Min Read
As a small business owner, investing in the right search engine optimization (SEO) strategies can be the difference between a well-known, successful business and one that’s floundering. SEO is a vital digital marketing skill in the modern business landscape. SEO isn’t just for big corporations or organisations. As a small…
3 Min Read
With the advent of increasing smartphone users and internet penetration in Nigeria, the e-commerce industry has witnessed a tremendous growth since 2010. The e-commerce and m-commerce industries are set to record even higher growth in coming years. The popularity of online shopping sites like Jumia, Konga, Payporte, and Yudala have…