Nigeria is home to some of Africa’s boldest, richest and most successful business minds. From tech innovators to industrial titans and financial trailblazers, Nigerian entrepreneurs have built empires that not only shape the local economy but also influence business across the continent and the world. Whether it’s groundbreaking startups or…
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A digital marketing strategy is an important part of the overall marketing strategy of a business. Small business marketing can include many offline local advertising methods but needs to include a healthy portion of digital marketing strategies to be successful and maximize sales in today’s economy. Whether you have just started a…
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The Nigeria Stock Exchange, or NSE, is one of the largest stock markets in Africa. Featuring top companies from every conceivable industry in Nigeria, the NSE is home to the many traders who perform the actual transactions that allow investors to buy and sell shares of stock. Over billions of naira pass through…
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Are you considering running Facebook ads for your business? Using Facebook to engage with your audience can be a very effective marketing technique that your business needs. A large audience and relatively little or no financial investment make it a great advertising choice for businesses with great products and services…
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According to a recent study, over 80% of new businesses fail during the first year of operation. Lack of funding turns out to be one of the common reasons. Money is the bloodline of any business. The long painstaking yet exciting journey from the idea to revenue generating business needs a…
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Whether you own a marketing agency, real estate websites, or you’re a Nigeria-based freelance photographer that submits beautiful imagery to magazines, you’re susceptible to dealing with clients who don’t pay their invoice in a timely manner. Of course, one of the biggest ways to combat this is to utilize online…
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Every day you hear about Blockchain technology, Bitcoin, ICO, Ethereum but do you understand what blockchain, cryptocurrency, and Smart Contracts are? How does it all work? How can blockchain be used to drive business growth? How will blockchain impact the Nigerian digital economy? How will blockchain change the world? This…
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The major dream of most Entrepreneurs is to someday have their own business. Having your own business is sweet because you can afford to do things when you want it without your boss looking over your shoulder. But as cool as it sounds, starting a profitable business is a very…
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A few weeks ago, I was scanning through my Quora newsfeed and I came across an interesting discussion on what differentiates a small business from a startup. As a business owner and founder, even though I constantly use both terms on a daily basis, it was a bit difficult to distinguish between…
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Listing your business in local business listing websites is a great way to increase your business online visibility, reputation, and branding. Local business listing websites help a business to get more traffic from its target customers. If you are visible in front of your target customers, you will get more traffic…
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The Social Media is fast becoming a home for every business. It remains one of the best things that has ever happened to business owners and entrepreneurs all over the world. As of 2017, Facebook alone has over 65 million business pages, other social media platforms such as Twitter, Instagram, Pinterest and LinkedIn also…
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Becoming a successful leader is not so a hard nut to crack but it can be very demanding as it requires you to give in all of you. So a true leader is that person who influences people or others in the achievement of stipulated goals and must possess all…