Are you considering running Facebook ads for your business? Using Facebook to engage with your audience can be a very effective marketing technique that your business needs. A large audience and relatively little or no financial investment make it a great advertising choice for businesses with great products and services…
Small Business Digest is an online business magazine and publication for small business owners, entrepreneurs, and freelancers. Small Business Digest goal is to provide free and timely business resources and insights to help businesses grow.
3 Min Read
According to a recent study, over 80% of new businesses fail during the first year of operation. Lack of funding turns out to be one of the common reasons. Money is the bloodline of any business. The long painstaking yet exciting journey from the idea to revenue generating business needs a…
5 Min Read
For a small business owner, invoicing is probably one of the most important areas to manage and deal with. Whether you like it or not, online invoicing is a necessity for businesses of all sizes. However, not all business owners are familiar with the basics and importance of invoices. Never take…
2 Min Read
Nothing happens until someone sells something – Henry Ford. Sales are activities related to selling. A sale is one thing that every business has to do. A business that is not making enough sales and not generating enough revenue is a business that is getting closer to his death. Most top…
4 Min Read
Deciding how to price a product can mean the difference between success and failure for your small business. Pricing strategies are a mix of art and science. Deciding what your product should cost or choosing a pricing strategy can be a little intimidating especially for new business owners. Ask people to…
6 Min Read
Digital nomads are people who are location independent and use technology to perform their job. Even though digital nomad lifestyle is quite appealing to many, figuring out what city or destination to travel to is the difficult part for most digital nomads. What makes a great digital nomad destination? Everyone has…
3 Min Read
A business card is not just a tool for giving your information out to prospects but an opportunity to connect with a new prospect on a personal level. For that reason, good business cards will never be replaced by any of the digital networking tools at our disposal, because digital…
5 Min Read
Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the world of sales and marketing, sports analogies are de rigueur and tossed around like a basketball during…
4 Min Read
Risk is a necessary part of growth, although risk management is often overlooked by small business owners. Strategic risk management is just as critical for a start-up, small or growing business as it is for a large, established one. Risk is an inherent part of being in business. It can…
4 Min Read
Do you want to learn how to use email marketing to get more sales? Email Marketing is one of the cheapest and most effective ways to do digital marketing. It allows you to directly connect with your leads, nurture them, and turning them into paying customers. What is E-mail Marketing?…
2 Min Read
Most new businesses these days start off as side-hustles. The evolution of the internet has made it very easy to have a side hustle business while still having a full-time job. A side hustle literally means you are still working your full-time job and starting a business on the side which…
3 Min Read
As a small business, cutting cost on basic business expenses without compromising quality is a great way to increase your margins. Profit margin is a simple mathematical equation that depends on two factors: revenue and expense. For achieving higher margins, you have only two choices, either to increase your revenue…