Charting a course towards professional success without knowing precisely how your business is performing is like trying to strictly adhere to speed limits while navigating unfamiliar roads with a busted speedometer. Technically possible, but incredibly unlikely. And if you screw up, you won’t just get a speeding ticket — you’ll…
7 Min Read
Digital marketing is an emerging industry and lots of people are switching careers into digital marketing while some are upgrading their digital skills to be fit and relevant for today’s job. The truth is that digital marketing jobs are dynamic and different, so if you are considering a digital marketing…
4 Min Read
Guest posting is one of the best online marketing strategies you can invest in. If you want to spread your brand’s message and win the trust of your target audience, start contributing content to other blogs related to your market or niche. Guest posting means writing articles or blog posts…
6 Min Read
Having a great business idea is a turbulent experience. First, there’s the thrill of invention, followed by the buzz of envisioning success — then comes the fear that you’re delusional, consisting of second thoughts and fevered comparisons to existing products, companies and concepts. If you’re lucky, you’ll emerge from that…
5 Min Read
Although they may seem to have gone extinct, business plans are alive and well. But, what’s the point of writing one? Perhaps, you always thought it would be a document no one would read. Why waste precious time? Actually, business plans provide several advantages to your nonprofit organization. The most…
3 Min Read
If you run a business that sells to other businesses, there is no greater way to promote your businesses than with digital marketing. As modern marketing expands and audiences change, you can be sure to see the best B2B marketing strategies and tactics emerge. As the name suggests, business-to-business marketing refers…
5 Min Read
Everyone can make money on Fiverr if they have one or two digital skills. Today thousands of Freelancers are making 6 figure incomes online from Fiverr. Since its launch in 2010, Fiverr has become a significant freelance marketplace. Not only did it establish credibility within a short time, but it…
3 Min Read
LinkedIn isn’t just for professionals and job seekers, and it is the best marketplace for Business-to-Business (B2B) sales transactions. Even though millions of professionals use LinkedIn daily to grow their networks and careers, you can also use LinkedIn to grow your business. As of early 2019, LinkedIn has over 576+ million…
4 Min Read
These days, real estate is considered to be one of the most profitable and growing businesses. In the Nigeria of today, you can make a lot of money by starting a real estate business, whether as a real estate agent or as an investor. Starting your own real estate business…
3 Min Read
Why is it that so many businesses fail while so few succeed? Once a business begins to see a downturn, many business owners think it’s time to sell the business or stop completely. Accepting that your business is failing is always a difficult thing to do. Starting a business is…
5 Min Read
Is it really possible to make a living online? The answer is yes. In the Nigeria of today, we’ve witnessed the rise of many internets millionaire that made their money just by starting one online business or the other. People like Linda Ikeji and Akin Alabi (Founder of Nairabet) have made…
3 Min Read
Lead generation is the lifeblood of a business. One of the foundational elements of growing a business is having access to a steady stream of sales leads. Lead generation isn’t just about getting people to visit your website. It’s also about collecting their information so you can contact those visitors,…