Micro, small and medium enterprises (MSMEs) play a big role in the Nigerian economy and economies around the globe. MSMEs outnumber large companies by a wide margin and also employ many more people. SMEs are important for economic and social reasons, given the sector’s role in employment. SMEs are also said…
Olaoye Somide is the founder of InvoiceApp, a free online invoicing solution made for Small Business Owners and Freelancers.
5 Min Read
Dropshipping in Nigeria is a lucrative and profitable business to start. Many people are scared of starting an online business because of the startup costs and the hassles of running a small business in a country like Nigeria. Starting a dropshipping business is a significant first step into entrepreneurship. You’ll…
5 Min Read
Starting or managing a new small business in the competitive business world is an exhilarating but risky experience. Small businesses are started every day, often by a passionate entrepreneur with a problem they’re itching to solve. It takes more than just a good idea to run a business. Every business,…
2 Min Read
How diligent have you been in tracking your business metrics in 2023? Or when was the last time you made sure your business metrics are as effective as they could be? Let’s take a step back, and remind ourselves what business metrics are, and why they’re so important to our…
4 Min Read
Every day you hear about Blockchain technology, Bitcoin, ICO, Ethereum but do you understand what blockchain, cryptocurrency, and Smart Contracts are? How does it all work? How can blockchain be used to drive business growth? How will blockchain impact the Nigerian digital economy? How will blockchain change the world? This…
4 Min Read
A few weeks ago, I was scanning through my Quora newsfeed and I came across an interesting discussion on what differentiates a small business from a startup. As a business owner and founder, even though I constantly use both terms on a daily basis, it was a bit difficult to distinguish between…
4 Min Read
The Social Media is fast becoming a home for every business. It remains one of the best things that has ever happened to business owners and entrepreneurs all over the world. As of 2017, Facebook alone has over 65 million business pages, other social media platforms such as Twitter, Instagram, Pinterest and LinkedIn also…
3 Min Read
Marketing is an indispensable part of any business that cannot be ignored. Business owners often have this burning question on their minds – what forms of marketing should I use to drive for customers and sales for my business? For most business owners, this is the exact point where the fight between traditional forms of…
4 Min Read
Competition is for losers! Great business owners and entrepreneurs are not always caught up in the fight against competition instead they embrace it and use it as a tool to win and build a great business of their own. Too often I hear business owners complain about competition and how they are losing…
4 Min Read
If you’re looking for a way to make money online in Nigeria, starting a blogging business might just be the best way out. The good thing about starting a blog is that you don’t need an expensive budget or capital. You can do it for free if you get a free…
6 Min Read
As a small business owner, investing in the right search engine optimization (SEO) strategies can be the difference between a well-known, successful business and one that’s floundering. SEO is a vital digital marketing skill in the modern business landscape. SEO isn’t just for big corporations or organisations. As a small…
2 Min Read
Having a strong personal brand will impact your ability to generate more business leads, get the right partnerships and attract great talents and capital for your business. It’s the secret sauce that can make a business stand out from other businesses. Take a second to think of celebrities you know who…
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