Instant messaging service WhatsApp has officially launched WhatsApp Business, a separate app that small businesses can use to connect with their customers. WhatsApp Business App was built with the small business owners in mind. With the app, businesses can interact with customers easily by using tools to automate, sort, and…
Marketing
74 Articles
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Invoice makes it easier to get paid online. We provide premium invoicing services that helps business owners in Nigeria get paid faster.
5 Min Read
Growth hacking, a term coined by Silicon Valley entrepreneur Sean Ellis in 2010, has revolutionized how businesses approach growth. Originally embraced by fast-growing startups, the concept has now transcended its roots, becoming a powerful strategy for businesses of all sizes. But what exactly is growth hacking? Contrary to some misconceptions,…
4 Min Read
As we head into the new year 2018, there is a great need to acquire some digital marketing skills that help you stand out in business. The need for digital marketing skills has never been higher, yet the digital skills gap has never been wider. This discrepancy can provide you…
3 Min Read
Practically 7 out of every 10 persons with a smartphone in Nigeria today have WhatsApp installed. WhatsApp, a social messaging platform acquired by Facebook for $19bn in 2014, is arguably the world’s fastest-growing communication app. As of 2022, according to Statista, Whatsapp has over 2 billion, monthly active users. You’re…
5 Min Read
Blogging isn’t just something else you should be doing for your business. It’s something that you absolutely need to be doing for your business. Today’s consumers require you to have an online presence and chances are high that your competition already has one. You could be losing customers to your…
3 Min Read
Choosing marketing channels wisely is a very important and tricky task. In the exciting world of digital marketing, you cannot be ignorant of the changes taking place in the world of marketing. As time passes by, you can see a lot of trends emerging. Being at par with these exciting…
3 Min Read
Digital marketing agencies that work with small businesses are dedicated to producing the highest quality results on a modest budget, without losing the quality that you’d get from an enterprise level digital marketing agency. Digital marketing for small business includes website design, social media, online advertising, email advertising, SEO and…
3 Min Read
The Millennials are the generation of today. Even if they aren’t your target audience now, they soon will be. As a business owner, If you are not factoring your message to include them, you may be losing out a big chunk of your revenue. The millennial generation was the first…
4 Min Read
We live in an e-commerce era (not just in Nigeria but globally), and small business owners need to consider having an online presence that enables them to sell and showcase their products to a much broader audience. Even though a majority of you may want to start by launching your…
2 Min Read
It’s almost unbelievable the amount and calibre of customers one can reach across the country and beyond with just a small amount of money; this is part of major perks of the social platform called Facebook. An average Nigerian spends about 2hours every day on the platform. According to recent statistical…
3 Min Read
Email marketing has one of the highest returns of any digital marketing technique. But some small business owners avoid it because they think it will be hard. Email marketing can be an effective way for small business owners to reach current customers, find new leads, and convert those leads into…
3 Min Read
Businesses who can harness the power of social media (especially Instagram) to share what’s great about their business stand a chance grow their online presence and generate more leads among today’s millennials considerably. Instagram is a fast-growing social media platform where businesses and individuals can share photos and short clip…