Marketing is an indispensable part of any business that cannot be ignored. Business owners often have this burning question on their minds – what forms of marketing should I use to drive for customers and sales for my business? For most business owners, this is the exact point where the fight between traditional forms of…
Marketing
79 Articles
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Invoice makes it easier to get paid online. We provide premium invoicing services that helps business owners in Nigeria get paid faster.
3 Min Read
A business card is not just a tool for giving your information out to prospects but an opportunity to connect with a new prospect on a personal level. For that reason, good business cards will never be replaced by any of the digital networking tools at our disposal, because digital…
5 Min Read
Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the world of sales and marketing, sports analogies are de rigueur and tossed around like a basketball during…
4 Min Read
Do you want to learn how to use email marketing to get more sales? Email Marketing is one of the cheapest and most effective ways to do digital marketing. It allows you to directly connect with your leads, nurture them, and turning them into paying customers. What is E-mail Marketing?…
6 Min Read
As a small business owner, investing in the right search engine optimization (SEO) strategies can be the difference between a well-known, successful business and one that’s floundering. SEO is a vital digital marketing skill in the modern business landscape. SEO isn’t just for big corporations or organisations. As a small…
2 Min Read
Instant messaging service WhatsApp has officially launched WhatsApp Business, a separate app that small businesses can use to connect with their customers. WhatsApp Business App was built with the small business owners in mind. With the app, businesses can interact with customers easily by using tools to automate, sort, and…
5 Min Read
Growth hacking, a term coined by Silicon Valley entrepreneur Sean Ellis in 2010, has revolutionized how businesses approach growth. Originally embraced by fast-growing startups, the concept has now transcended its roots, becoming a powerful strategy for businesses of all sizes. But what exactly is growth hacking? Contrary to some misconceptions,…
4 Min Read
As we head into the new year 2018, there is a great need to acquire some digital marketing skills that help you stand out in business. The need for digital marketing skills has never been higher, yet the digital skills gap has never been wider. This discrepancy can provide you…
3 Min Read
Practically 7 out of every 10 persons with a smartphone in Nigeria today have WhatsApp installed. WhatsApp, a social messaging platform acquired by Facebook for $19bn in 2014, is arguably the world’s fastest-growing communication app. As of 2022, according to Statista, Whatsapp has over 2 billion, monthly active users. You’re…
5 Min Read
Blogging isn’t just something else you should be doing for your business. It’s something that you absolutely need to be doing for your business. Today’s consumers require you to have an online presence and chances are high that your competition already has one. You could be losing customers to your…
3 Min Read
Choosing marketing channels wisely is a very important and tricky task. In the exciting world of digital marketing, you cannot be ignorant of the changes taking place in the world of marketing. As time passes by, you can see a lot of trends emerging. Being at par with these exciting…
3 Min Read
Digital marketing agencies that work with small businesses are dedicated to producing the highest quality results on a modest budget, without losing the quality that you’d get from an enterprise level digital marketing agency. Digital marketing for small business includes website design, social media, online advertising, email advertising, SEO and…